Clarify the customer
Define the exact customer you want first. Avoid saying everyone. Early-stage startups grow faster when the problem, customer and channel are specific.
Build less than you want
Your first MVP should test the riskiest assumption, not show every feature. A smaller MVP gives faster learning and prevents months of unnecessary development.
Choose one growth channel
Do not start with five marketing channels. Pick the channel where your ideal customers already spend attention: search, LinkedIn, Instagram, communities, partnerships or direct sales.
Interview churned users
People who leave or ignore your product can teach you more than fans. Ask what was missing, confusing or not valuable enough.
Use this guide as a starting point. The best idea for you depends on your market, resources, timing and ability to execute consistently.